The opening of the channel tunnel, making travel even quicker and easier was a revelation. These days though, France isn’t at the forefront of our minds when booking a holiday. It is so cheap to travel by air that we might book to go anywhere in Europe, or even head further afield, with long haul destinations such as Australia and New Zealand becoming particularly popular.
This year though, the French tourist board have decided that it’s time we wound the clock back and started thinking of France first when booking a holiday abroad. With the Tour de France starting in Yorkshire this July, the sports fans among us will already have France at the forefront of our minds. Many people will even be following the Tour across the channel, having watched the start in Yorkshire. The French tourist board are looking to expand on this, aiming to get more of us to head across the channel this summer. They are launching an advertising campaign with the strapline “What’s Your Tour de France?” showcasing the main themes of French holidays.
The themes that are put forward are being outdoors, enjoying the food and drink, taking part in sports and activities, going on city breaks and exploring the culture and history. Adverts will show the different experiences that people have had on their holidays to France, from wine tasting to sunbathing to visiting iconic art galleries. The aim is to show that the country really does have something to offer for everyone, and going abroad on holiday doesn’t have to involve long haul flights or exotic destinations. Many big companies will be getting involved with the campaign, which should lead to some great opportunities to get bargain prices on flights, accommodation and visiting attractions.
If you’re not sure whether a holiday to France is for you, what better way to dip a toe into the water than to try a week in the South of France? An apartment in a village such as Ille-sur-Tet will allow you to experience rural life, without being too far away from the vibrant city of Perpignan. You will be able to enjoy the beautiful Languedoc sunshine whilst exploring the stunning landscape and nearby attractions. Many holiday apartments in this area are owned by British people, who loved their holidays to the area so much that they decided to stay. They will be delighted to tell you about the most exciting things to do in the area. And of course, the cuisine and wine in the South of France is second to none.
